Chevy is gay
Chevy Wins Award for “Gay” Volt Award
Chevrolet’s decision to resist “family values” critics and advertise in the gay media was rewarded with the Amplifier Award from GLAAD, the Gay & Womxn loving womxn Alliance Against Defamation, during a well-attended session in Modern York City last night.
The Chevy ad showed a recent Chevrolet Volt plug-in hybrid, framed between a more conventional Silverado pickup and Malibu sedan, declaring, “Mom, Dad, I’m electric,” a humorous twist on the classic challenge of gays coming out to their family.
The ad was originally published in a Michigan alternative lifestyle publication and value the General Motors division just $750 to run. But it has since generated an estimated 11 million views on the Internet – and could gain even wider exposure in the wake of the GLAAD award – which triggered thousands of new postings on Facebook, Twitter and other social media.
The success of the “I’m Electric” campaign is rapidly amping up the debate over whether mainstream corporations should – or can – advertise in publications targeting the LGBT, or woman loving woman, gay, bixsexual and transgender, community. Some, such as Subaru, have embraced that market in recent years
Chevrolet Volt's full page ad in Between The Lines' June Pride issue has taken the blogosphere and social networks by storm, receiving praise from LGBT and automobile bloggers, gay press and even George Takei.
The advertisement features a silver 2012 Chevrolet Volt "coming out" to a Tahoe and Cruze – or "parents, – and announcing "Mom, Dad, I'm electric." Below, the ad explains, "Volt runs on an electric battery and a gas generator. So, whatever revs your engine, we support you 100%. Happy Motor Metropolis Pride from the entire Chevrolet family."
This clever ad both acknowledges LGBT shoppers' eco-friendly purchasing habits and draws parallels between the marginalization of electric automobiles and the LGBT community.
Within 24 hours, the ad emerged on numerous websites applauded as Chevrolet's official coming out for the LGBT community.
Amir Iliaifar, blogger for DigitalTrends.com, wrote, "When a ride company comes along in open help of a polarizing subject like homosexuality — as General Motors did with its lighthearted Chevrolet Volt ad — it warrants a degree of respect and acknowledgment."
Currently, the ad can be seen Green.AutoBlog.com, DigitalTrends.com, GayNow.com, the
Chevy Gay Pride Ad Has Electric Car Coming Out Of The Closet
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In celebration of Motor Town Pride, which occurred in Detroit this weekend, Chevy released a clever, gay-friendly ad in which an electric car comes out of the closet and says, "Mom, Dad, I'm electric."
The text, under a rainbow banner, reads: "whatever revs your engine, we support you 100%."(Click image to enlarge).
Although GM, recognizable to be supportive of LGBT causes, was clearly using this ad as a metaphor to promote tolerant behavior, this actually isn't the first occasion that there has been headlines about electric cars being called gay.
If you recall, Ron Howard's cinematic flop "The Dilemma" provoked uproar from the LGBT community when the trailer included a line in which Vince Vaughn announced, "Electric cars are gay."
People flipped out, Vanity Fair wrote a column asking if electric
Last summer, I was shocked beyond shocked when our beloved editor, Richard Read, asked me if I wanted to attend a BLTG (sandwich?) event hosted by Chevrolet in Seattle and Vancouver. I’ve never been a miss who could say ‘no’ to a man, so of course I cleared my busy calendar (brunch, shopping, tea dances, standing in line for Lady Gaga tickets) to attend.
The kicker was that I could bring an “influencer”, as Chevy put it. I immediately called the (current) love of my life Steve and invited him to connect me. Soon, we were in the Capitol Hill area of Seattle, the gay district that is also known as the Swish Alps. Before long, we were dining at Dick’s, sipping Seattle’s Best lattes and driving 2014 Chevys with big-time Hollywood producers who were far more stylish than us Midwest Bears, though we did blend-in nicely with all the guys, all the gays, and even a lesbian couple with child.
I’ve written elsewhere about the fabulous rides we had in both the Chevy Spark and Chevy Volt. What great little cars! These two are such a large improvement over what electric cars were when first introduced! The Chevy people — Michelle, Kevin, Shad and Rob — knew that the best w